Blog Archive

Blog

Dreamforce 2026: what marketers need to know

Dreamforce 2026 brought tens of thousands of Trailblazers back to San Francisco, and as always, there was no shortage of big names, bold ideas, and announcements across the Salesforce ecosystem. This year’s event offered plenty for marketers to take note of, from new AI-powered capabilities to evolving approaches to content… Read More

Blog

Q2 2026 compliance and remediation update

AI in Compliance and Remediation: Lessons from the 2026 FIFA World Cup As I write this quarter’s newsletter, the FIFA World Cup has just ended with Spain emerging victorious.  It was an exciting and unexpected victory against an Argentinian team that was heavily expected to win.  The tournament got me… Read More

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Ready to hit the ground running

It’s my favorite time of year at Turnberry – Crew New Associate Training – the two weeks each summer when our newest Crew hires, ambitious recent grads selected from a competitive pool of thousands of applicants, officially join our team, learn the foundations of consulting, and launch into their first… Read More

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Connections 2026: The game has changed for marketers

Salesforce’s annual Connections conference wrapped up in Chicago this week, and for us at Turnberry, it started with a perfect setup: taking clients to watch the Cubs at Wrigley Field before the keynote event began. As it turns out, it was exactly the right mindset. What Salesforce unveiled wasn’t a… Read More

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Data archaeology: why your “agentic future” depends on your past

Data is my obsession. It all started with a nervous question at the age of twelve: “Mom, who is my dad?” That question kicked off years of searching. It didn’t help that the name was one of the most common in American records, and I only had a rough… Read More

Blog

Q1 2026 compliance and remediation update

Introduction Welcome to our Turnberry Compliance and Remediation update for Q1 2026.  Each quarter, our C&R team will present a brief rundown of the latest news and analysis of recent compliance, regulation, and security trends.  The goal of our newsletter is to increase awareness of the challenges, risks, and opportunities… Read More

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Earth Month spotlight: thoughtful AI for a sustainable future

How can we use Artificial Intelligence responsibly while still embracing its power to innovate? This Earth Month, STAT, Turnberry Solutions’ employee-run sustainability group, is reflecting on the environmental impact of AI and how thoughtful use can make a difference. AI enables us to solve complex problems faster, generate new ideas,… Read More

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SAP AI use case implementation lifecycle

Why many initiatives stall and how to get them right Over the past several months, I have worked with SAP customers who are genuinely excited about bringing AI into their business. Teams are motivated, use cases are clear, and platforms like SAP BTP, Joule, and the rise of generative AI… Read More

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AI and Agile: It’s not about maturity, it’s about momentum

AI and Agile: more than a maturity question When organizations think about using AI to become more agile, they often assume agility has to come first. Agile is seen as the foundation, and AI as something layered on top to optimize what is already in place. That perspective is understandable. Read More

Blog

Building an AI-ready enterprise: the foundations most companies miss

Artificial intelligence has moved decisively from discretionary innovation to mandatory enterprise capability, and 2026 marks the point at which AI readiness separates leaders from laggards. Gartner’s 2026 outlook positions AI as foundational enterprise infrastructure, forecasting that 40% or more of enterprise applications will embed AI agents, that most new digital workflows will be… Read More