The power of product-centric organizational design

Product-led doesn’t mean just changing what we build, but how we decide what we build.

Use this guide to make a meaningful impact on the people and processes in your organization.

In today’s rapidly evolving business landscape, driven by the proliferation of technology and data, the role of product management is increasingly recognized as pivotal to organizational success. As companies strive to adopt a product-led approach, the elevation of product management to the executive level – often embodied in the role of the chief product officer (CPO) – becomes crucial. This whitepaper explores the impact of organizational design choices on the effectiveness of product management, emphasizing the strategic benefits of having a dedicated executive function. By examining trends, data, and best practices, we highlight how elevating product management fosters customer centricity, innovation, and strategic alignment, ultimately driving sustainable business growth and adaptability in an ever-changing market.